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From Vision to Spotlight: The Story Behind Four Iconic Events

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Living Room Storiez is shaping the creative identity of Bengal’s Four events. Countless stories. One creative vision. Event branding begins long before the stage comes alive. It starts with a strong visual identity that builds excitement and connects audiences with every event. This season, Living Room Storiez is proud to be the creative partner behind four of Bengal’s most anticipated cultural events, trusted by GaanMon, Boroline, Gennext Group, Chilekotha, and the team behind Sahaj Parav. https://www.livingroomstoriez.co.in/ A Season of Trust Being trusted by respected organisations like GaanMon, Boroline, Gennext Group, Chilekotha, and the team behind Sahaj Parav is a proud milestone for Living Room Storiez. More importantly, it shows how far we have come as an event branding agency and creative partner for cultural events. In the coming months, audiences across Kolkata will enjoy performances by renowned artists like Lopamudra Mitra, Joy Sarkar, and Timir Biswas. Although each event has its own story, they all have one thing in common. Every event begins with a strong visual identity that builds excitement and leaves a lasting impression. At Living Room Storiez, our work goes beyond creating designs. Instead, we develop creative ideas, event branding, promotional visuals, and digital campaigns that help organisers share their vision with the right audience. As a result, every event gets a clear and consistent identity across different platforms. These collaborations are more than just projects for us. They are important milestones in our journey. Most importantly, they inspire us to keep creating meaningful experiences through thoughtful design and creative storytelling.Our team is responsible for developing and managing the visual communication that audiences experience before they enter the venue. This includes: As an event branding agency and creative event marketing partner, we believe great design does more than promote an event—it becomes part of the experience itself. Every colour, every font, every visual element, and every campaign is carefully crafted to reflect the story the organisers want to tell. Hoi Hoi Parbon 2026 Celebrating music, community and the spirit of togetherness. Organised by GaanMon, the event celebrates the beauty of Bengali music and culture. Founded and led by renowned singer Lopamudra Mitra, GaanMon is a Kolkata-based music academy and cultural platform. Over the years, it has created opportunities for artists to perform, learn, and grow. As a result, it has become a respected space for musicians and music lovers. This year’s Hoi Hoi Parbon features acclaimed performer Timir Biswas. Therefore, audiences can look forward to an evening filled with music, stories, and heartfelt performances. Together, these elements promise a memorable experience for everyone. For Living Room Storiez, this project is more than another creative assignment. Instead, it is an opportunity to work with one of Bengal’s respected cultural organisations. Our team handled the event’s branding and promotional communication. From posters to digital creatives, every design was created to reflect the warmth, energy, and spirit of Hoi Hoi Parbon. At the same time, we ensured a consistent visual identity across every platform. Joy-Lopa Express Season 2 Where music meets memories. Every musical journey has a story. Joy-Lopa Express – Season 2 is one of them. Presented by Boroline, the event brings together two of Bengal’s most loved artists, Lopamudra Mitra and Joy Sarkar. Together, they promise an evening filled with music, stories, and memorable moments. Unlike a regular concert, this event is about more than songs. Instead, it celebrates the memories and emotions behind every performance. As a result, the audience enjoys an experience that feels personal and meaningful. To bring this idea to life, Living Room Storiez handled the event’s branding and promotional communication. Our team designed posters, social media creatives, and digital marketing materials. At the same time, we maintained a consistent look across every platform. Therefore, every creative piece reflected the warmth and spirit of the event. Moreover, working on a production presented by Boroline is another proud milestone for our team. It also strengthens our journey as an event branding agency and creative partner for cultural events. Most importantly, it reflects the trust that respected brands place in Living Room Storiez to create meaningful and memorable event experiences. For Tickets: Megher Sathe Chander Dekha An evening where music, emotions, and creativity come together. Every event has its own story. Megher Sathe Chander Dekha is one such celebration. Organised by Gennext Group in association with Chilekotha, the event brings together talented artists for an evening filled with music, emotions, and meaningful performances. However, bringing many artists together needs more than good planning. It also needs a strong visual identity. Every design should feel connected. At the same time, it should reflect the unique character of the event. Therefore, Living Room Storiez was entrusted with the event’s branding and promotional communication. Our team created posters, social media creatives, and digital marketing assets. In addition, we maintained a consistent design style across every platform. As a result, the event builds excitement while keeping a strong and memorable identity. Furthermore, working with organisations like Gennext Group and Chilekotha is another proud achievement for our team. It also reflects the trust they place in Living Room Storiez as an event branding agency. Most importantly, it motivates us to keep creating designs that help every event connect with its audience from the very first announcement. Sahaj Parav – Season 9 Keeping Bengal’s folk traditions alive. Every festival has a story. Sahaj Parav tells the story of Bengal’s rich folk culture. Over the years, it has become one of the city’s most loved folk music festivals. Every season brings together artists, music lovers, and people who want to experience Bengal’s cultural roots. This year, Sahaj Parav: Season 9 returns with the same spirit. Once again, it will celebrate folk music, Baul traditions, and the beauty of our cultural heritage. As a result, audiences can look forward to two memorable days filled with music, stories, and tradition. For Living Room Storiez, this project is especially meaningful. Our team is handling the event’s branding and promotional communication. We created the visual identity,

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Sahaj Parav: A Powerful Spirit

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Written by Meghna Bhowmick Introduction Sahaj Parav Season 7 was held on 22nd and 23rd February 2025 at the Indian Museum. Furthermore, this grand cultural festival was produced by Lopamudra Mitra and Dohar. Therefore, an engaging and sober experience was created for the audience. To further enhance the festival’s visual appeal, the branding elements were designed by Living Room Storiez. In addition, several creative designs were developed to bring the event to life. What Was Designed by Living Room Storiez? Towering Statements: Hoarding Designs Large hoardings were strategically placed at key locations, meanwhile, the festival’s theme and spirit were brought to life through the use of vibrant colors, traditional motifs, and dynamic typography. A balance between cultural elements and modern design was ensured, thereby making certain that attention was grabbed by these hoardings while the festival’s authenticity was maintained. Grand Gateway: Overhead Gate Design A grand entrance gate was designed to make the first impression truly captivating. Inspired by traditional architectural elements, intricate patterns were blended with bold structural aesthetics in the gate’s design. Furthermore, vibrant lighting effects were incorporated to create a sense of excitement as visitors entered the festival. Artistic Passports: Ticket Design Event tickets were transformed into miniature artworks. Traditional Bengali folk patterns were carefully embedded into the design, thus making each ticket a keepsake. Moreover, subtle texturing and embossing techniques were used to enhance the tactile experience, further elevating the value of the ticket beyond just an entry pass. Identity in Style: ID Card Design ID cards were designed with a sleek yet traditional aesthetic. The color palette reflected the cultural richness of Sahaj Parav, while modern typography ensured clarity. QR codes were integrated for easy digital verification, merging functionality with creativity. Buzz Creators: Branding of Advertisements Promotional advertisements were designed to create a striking visual presence across various media. In addition, a fusion of hand-painted artwork and digital graphics was used to bring a unique touch to posters and banners. Furthermore, motion-based digital ads were incorporated to add vibrancy to online promotions, ensuring that a cohesive branding experience was maintained across all platforms. Vivid Highlights: Side LED Displays Side LED screens were designed to display dynamic and engaging visuals. Moreover, animated transitions, folk-inspired motifs, and thematic color gradients were used to ensure that the content remained visually appealing.These screens acted as both information hubs and storytelling elements, showcasing artist introductions and event highlights in an immersive way. Center Stage Brilliance: Middle Circle LED Designs The central LED screens were designed to be the visual heart of the festival. Special attention was, therefore, given to color harmonization and content placement to ensure high visibility. Additionally, real-time animations were synchronized with live performances, adding an extra layer of excitement for the audience. Aesthetic Grids: Checker Board Designs A unique checkerboard design was created to add artistic depth to the festival venue. Additionally, geometric patterns were blended with earthy tones and folk-inspired symbols. The grid was strategically placed to ensure an interactive and visually engaging experience for attendees. Directional Elegance: Standee Designs Standees were crafted to serve both functional and aesthetic purposes. Each standee was designed with an elegant mix of typography and illustrated elements, which, in turn, reflected the cultural ethos of Sahaj Parav. Moreover, high-quality matte finishes and bold contrasts were employed to ensure readability and visual appeal from a distance. Social Media Promotion with Creative Reels: Reels were designed and posted on social media platforms. These short videos were launched six days before the event. Excitement and engagement were generated among the audience. Furthermore, the reels were published on Sahaj Parav’s Facebook and Instagram pages to maintain the buzz. The Creative Approach Behind the Designs: Living Room Storiez worked closely with the team behind Sahaj Parav to ensure that designs were created which not only served a functional purpose but also enhanced the overall experience of the festival. Moreover, it was aimed that creativity, culture, and professionalism be woven together in a way that would reflect the event’s vibrant nature.From the color palette to the fonts, every element was carefully chosen to resonate with the audience, keeping the cultural traditions of the festival intact while adding a modern, innovative touch. It was evident in how different types of media, ranging from traditional print advertisements to digital LEDs and social media reels, were used in our unique approach. Additionally, these media were employed to create a cohesive and engaging festival experience. Moreover, the design work was not merely focused on making things look good; rather, it was aimed at telling a story and creating a lasting impact through visuals. Why These Designs Were Important for Sahaj Parav Season 7? Sahaj Parav Season 7 was, thus, seen as more than just a cultural festival. A celebration of traditions, art, and community was held. Furthermore, the festival’s reach and engagement were amplified by the visual designs created by Living Room Storiez. The designs were specifically aimed at creating excitement and anticipation ahead of the event, ensuring that the festival’s unique charm was communicated through every touchpoint. Sahaj Parav’s brand identity was further solidified through the designs, thereby providing a consistent visual experience from the moment the hoardings were seen to the time the audience engaged with the LED screens and stands at the event. Consequently, the festival was made not only visually appealing but also easy to recognize and remember. Conclusion: Therefore, the power of creative design in shaping unforgettable experiences was demonstrated through Living Room Storiez’s contribution to Sahaj Parav Season 7. From large-scale advertisements to intricate details in ticket and ID card designs, every visual element was carefully crafted to reflect the spirit of the festival. Through its innovative approach and professional execution, Living Room Storiez ensured that Sahaj Parav Season 7 would be remembered not just for its cultural performances but also for the captivating visuals that enhanced the overall experience.

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A DELIGHTED WALK THROUGH TAGORE’S MIND

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How does the poster make you feel? It feels amazing. Because every poster we create tells a story. The stories which connect with people. Living Room Storiez design for cultural events. The success of the ‘আজ ও আগামী’ poster is a testament to Living Room Storiez’s design prowess. The poster was a masterpiece which is the profound legacy of the revered poet. Again it captured the event’s spirit and honored the figure. When it comes to creating something unique, we start inventing. Design is a powerful tool which tells story and defines brand identity. We always try to explore the core essence of the brand. Because of our deep understanding our designs are visually appealing designs. That creates a strong brand presence. The Significance of Baishe Shrabon: Baishe Shrabon, a Bengali cultural festival celebrated on the 22nd of Shravan. According to the Bengali calendar it happens in August. It holds a special place in the hearts of Bengali people. It’s time to honour ancestors and remember Bengali culture. People offer prayers to ancestors, visit ancestral homes where they organize cultural events during the festival. The ‘আজ ও আগামী’ poster served as a visual representation of these traditions, inviting viewers to reflect on the past, present, and future. Why do we design Posters? A literary luminary Rabindra Nath Tagore who painted the world with words. The ‘আজ ও আগামী’ poster is a perfect example of our approach. We delve into the rich heritage of R.N. Tagore and the significance of Baishe Shrabon. When we create any design, we try to connect it with our audience. Living Room Storiez is a place where people taste their creative sense. Moreover, we create posters that easy to remember. The poster’s striking visuals where the audience can get an uniqueness. It is a thought-provoking message which made a lasting impression on attendees. The use of color, typography, and imagery was carefully chosen to evoke the spirit of the event and pay tribute to Tagore’s legacy. We help brands tell their stories through design. When we approach any project with dedication and creativity, we always keep in mind to put nostalgia and reverence throughout the poster. And when it comes to creativity, Living Room Storiez is the right address for that. We design everything from logos to posters. Furthermore, we need to consider the target audience and their preferences when designing the project. The Impact of The Poster: The ‘আজ ও আগামী’ poster played a crucial role in the success of the Baishe Shrabon event. Therefore, this poster helped to create a memorable experience within the audience. In addition, the poster’s impact can be measured by the positive feedback received from the audience and the lasting impression it left on those who saw it. Conclusion: Additionally, Living Room Storiez is proud to have been a part of such a meaningful event. However, we always able to complete the project on time. Due to our design work, we have played a role in its success. Consequently, our goal is to create designs that inspire and connect with people on a deeper level.

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