Living Room Storiez: The Invisible Layer of Every Great Festival
From the very first announcement to the final celebration, Living Room Storiez, an event branding agency in Kolkata, proudly partnered with Lopamudra Production and Dohar. Together, we transformed the creative vision of Sahaj Parav Season 8 into a memorable festival experience. Every design, visual, and campaign helped connect the festival with its audience. A Celebration of India’s Living Folk Heritage From 6th to 8th February 2026, Sahaj Parav Season 8 celebrated India’s rich folk culture in Kolkata. Organised by Lopamudra Production and Dohar, the festival brought together music, traditions, and stories from different parts of the country. The festival began with a grand opening at the historic Indian Museum. The event was open to everyone. As a result, it attracted one of the biggest crowds in Sahaj Parav’s history. After that, the festival continued at GD Birla Sabhaghar. There, talented folk artists from across India performed and shared their traditions. Together, they gave the audience a memorable cultural experience. After working on Season 7, Living Room Storiez was happy to be part of the festival once again. However, our role was not to create a new identity for Sahaj Parav. Instead, we focused on making its existing identity stronger across every platform. From the first announcement to the final event update, we created posters, social media creatives, and promotional content. At the same time, we kept the same visual style across every design. As a result, every creative reflected the true spirit of Sahaj Parav and helped the festival reach more people. The Official Announcement The First Step in Event Branding Every great festival begins with a strong first impression. So, the journey of Sahaj Parav Season 8 started with its official announcement poster. Designed by Living Room Storiez, it was the first visual that introduced the festival to the public. More importantly, it created excitement and gave people a first look at what was coming. As a result, it marked the beginning of the festival’s creative journey. This announcement was more than just a promotional poster. Instead, it became the starting point of the festival’s visual identity. Our goal was to create excitement while staying true to the look and feel of Sahaj Parav. Therefore, we kept the design simple, attractive, and easy to recognise on digital platforms. From this first creative, every poster and campaign followed the same visual style. As a result, Sahaj Parav Season 8 maintained a strong and consistent identity throughout its promotional journey. Creative Posters That Kept Sahaj Parav Season 8 Alive Keeping the Excitement Alive As the festival came closer, our campaign grew step by step. To build excitement, we created a series of creative posters. These included artist announcements, programme schedules, and important festival updates. As a result, people stayed informed and looked forward to the event. At the same time, every design followed the same visual style. One of the biggest highlights was the artist announcement campaign. Through these posters, people got to know the amazing artists who would perform at Sahaj Parav Season 8. Parvin Sultana brought the beauty of Bengal’s Kirtan and devotional folk music to the festival. Meanwhile, Palestinian violinist Akram Abdulfattah introduced audiences to his special Indo-Arabian music, combining Arabic and modern sounds. Next, we introduced NIMAD – Under the Neem Tree. The group shared the colourful folk traditions of Madhya Pradesh through music, storytelling, and traditional performances. In addition, audiences discovered Lakkhan Das Baul, who continues the spiritual Baul tradition of Bengal. The journey then continued with MIHUN. The group presented the lively folk music and dance of Manipur. As a result, audiences enjoyed the rich culture of Northeast India. Finally, the festival ended with a memorable performance by Padma Shri Prahlad Singh Tipanya and internationally acclaimed Parvathy Baul. Together, they celebrated the music and philosophy of India’s folk traditions. Throughout the campaign, every artist poster was designed with care. More importantly, each design introduced the artists while creating excitement for the festival. In the end, these creatives helped make Sahaj Parav Season 8 a memorable cultural celebration. From Arrival to Applause: Creating the Event Branding Experience Building a Complete Festival Experience Creating a successful cultural festival is about more than performances. Instead, it is about creating an experience that people remember. From the moment visitors arrive until the event ends, every detail matters. For Sahaj Parav Season 8, Living Room Storiez worked closely with Lopamudra Production and Dohar to build one strong visual identity. As a result, every branding element looked connected. From the entrance gate to the stage visuals, every design reflected the spirit of this celebrated folk music festival. Entrance Gate The entrance gate created the first impression of Sahaj Parav Season 8. Therefore, it needed to be both welcoming and memorable. Designed by Living Room Storiez, the gate reflected the festival’s identity through its colours, graphics, and overall design. As visitors entered, they immediately felt the spirit of the celebration. In addition, the entrance became one of the most photographed spots during the festival. Tickets Every festival ticket is more than an entry pass. It is also part of the overall experience. Therefore, we designed the tickets to match the festival’s visual identity. From the colours and typography to the layout, every detail followed the same branding style. As a result, the tickets looked simple, attractive, and easy to recognise. Standees Standees were placed across both venues. They helped visitors find important locations and stay informed throughout the festival. At the same time, they strengthened the festival’s branding. Designed by Living Room Storiez, every standee balanced creativity with clear communication. As a result, visitors could easily navigate the venue while staying connected to the festival’s identity. Checkerboards Every great event creates lasting memories. Therefore, we designed checkerboards that became the official backdrop for photographs. Artists, guests, media, and visitors used them throughout the festival. Because of this, the branding appeared in newspapers, online articles, and social media posts. Even after the festival ended, these photographs continued to promote Sahaj Parav Season
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